The business idea is to provide adventure tours in the Sibillini National Park, specifically in the area of Castelluccio. The company would offer a variety of outdoor activities such as hiking, rock climbing, mountain biking, and paragliding to visitors looking to explore the natural beauty of the park. The tours would be guided by experienced and knowledgeable guides who can provide information on the history, geology, and wildlife of the park. The company would also offer equipment rental and transportation to and from the park. The target audience would be nature enthusiasts, outdoor enthusiasts, and adventure seekers looking for a unique and exciting experience in a beautiful natural setting. The location in the Sibillini National Park would attract a lot of tourists who want to experience the natural beauty of the park and it would be a great opportunity for the local community to benefit from the tourism industry.